Short answer: yes. There is too much publicity too soon. The movie only opens on November 3rd and the Borat craze has been going on for almost a month now with still a month to go.
If I were doing publicity for this, I would visit the White House on November 1st. Maybe do a Colbert or Jon Steward now.
We are going to be completely saturated by Borat by November 3rd.
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